Thursday, 22 June 2017

Mobile marketing and the radically changing face of consumer interaction

By Michele Turner, mBlox
Wednesday 23 May 12

The revenue potential is exciting for companies approaching the mobile marketing opportunity with their eyes open to the possible challenges.

The mobile market isn’t just growing; it’s drastically changing in nature. Last year saw great developments in the mobile sphere; Gartner found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011, while according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%. The result is a golden opportunity: businesses and brands can tap into a new audience that has grown up with mobile technology and has a day…

The mobile market isn’t just growing; it’s drastically changing in nature. Last year saw great developments in the mobile sphere; Gartner found that 428 million mobile communication devices were sold worldwide in the first quarter of 2011, while according to IDC, this same timeframe saw the global mobile phone market grow by 19.8%. The result is a golden opportunity: businesses and brands can tap into a new audience that has grown up with mobile technology and has a day…

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