Saturday, 22 July 2017

Huawei ups its game with quad-core Ascend

By Mary Lennighan, Total Telecom, in Barcelona
Monday 27 February 12

Chinese vendor to bring new smartphone to market in Q2; also announces tablet with quad-core processor.

Huawei on Sunday launched its first quad-core smartphone, the Ascend D quad, a super-fast device that it claims outstrips Apple's iPhone in certain key areas. As part of the announcement, the curtain-raiser for Mobile World Congress 2012, the Chinese vendor also revealed that it will bring a quad-core tablet to market in the same Ascend range, and unveiled two more Ascend phones. ″I am proud to announce that this is the world's fastest quad…

Huawei on Sunday launched its first quad-core smartphone, the Ascend D quad, a super-fast device that it claims outstrips Apple's iPhone in certain key areas.

As part of the announcement, the curtain-raiser for Mobile World Congress 2012, the Chinese vendor also revealed that it will bring a quad-core tablet to market in the same Ascend range, and unveiled two more Ascend phones.

″I am proud to announce that this is the world's fastest quad-core smartphone,″ said Richard Yu, chairman of Huawei Device, taking to the stage in Barcelona on Sunday afternoon.

The phone will come to market in the second quarter of this year, he said, first in China and European markets, followed by the U.S. and other global markets later in the year.

″We are discussing with our customers,″ including several tier-one operators in Europe he said. ″It will be competitively priced,″ he added, but declined to be more specific at this stage.

″Later on we will support LTE,″ said Yu, predicting that an LTE-capable version of the device will launch in Q3 or Q4. He added that the company will also have TD-SCDMA and TD-LTE versions.

Huawei designed the Ascend D quad to address a number of areas it believes are most important to consumers, including speed, handling, sound and image quality, and battery life. It has a 4.5-inch touchscreen, Dolby surround sound, an 8-megapixel rear-facing camera and features power-management and noise-reduction technology. There are two different versions of its quad-core processor – one at 1.2 GHz and one at 1.5 GHz. And it runs the Android 4.0 Ice Cream Sandwich operating system.

″This phone has perfect sound quality,″ said Yu. ″It's like you take your home theatre in your pocket.″

He also noted that the device performs better than some key competitors when it comes to voice quality. ″We are better than the Google Nexus and we are better than the iPhone 4S,″ he said.

The large screen and 330 pixels per inch display – compared with the iPhone 4S's 326 PPI – make browsing easier, Yu said. ″I don't need to zoom in and out,″ I can just scroll, he said, unlike with the iPhone and other devices.

The device also offers more than one day of battery life, with normal usage, something Huawei thinks will be a big draw for customers. Battery life can be ″a big headache, especially for heavy users,″ Yu said.

The phone utilises ″many technologies to reduce power consumption,″ including faster signal detection, which saves power. ″We have more than 20 years in the infrastructure business... we know the network,″ Yu said.

″[The Ascend D quad has] a 30% power reduction compared with our competitors,″ he went on. ″Our phone can run for... two days or even more.″

Huawei also detailed its Ascend D quad XL - which has the same specifications as the Ascend D Quad, plus a bigger battery that can provide two to three days of battery life - and the dual-core Ascend D1.

″Huawei is also launching a quad-core, full HD screen tablet,″ Yu concluded, which he described in terms of specifications as ″not lower than the (yet-to-be-unveiled) iPad 3.″

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