Wednesday, 20 June 2018

Friday Review: Connected pyjamas

By Mary Lennighan, Total Telecom
Friday 24 February 12

MWC 2012 promises device launches, network innovation and connected everything, as well as more legwork than usual.

I first heard about the GSMA's plan to showcase 'connected pyjamas' at next week's Mobile World Congress at around the same time I learned that local transport services are planning to go on strike for effectively the duration of the event. Naturally I presumed that the former would prove to be a solution to the latter, enabling me to cover the whole show from the comfort of my hotel room bed, thanks to the aforementioned networked sleepware. Not so, unfortunately. It seems I'll have to include stout walking shoes and a map of Barcelona in my luggage after all, as will the other 60,000-plus attendees the GSMA is expecting at MWC 2012. "We're kind of spaced out," GSMA marketing chief Michael O'Hara told me recently, referring, of course, to space on the show floor. However, the threat of industrial action is doubtless causing some head-scratching for the association, which insists it has a contingency plan, should its efforts to avert the strike prove fruitless. It will share the details of that plan on Saturday…

I first heard about the GSMA's plan to showcase 'connected pyjamas' at next week's Mobile World Congress at around the same time I learned that local transport services are planning to go on strike for effectively the duration of the event. Naturally I presumed that the former would prove to be a solution to the latter, enabling me to cover the whole show from the comfort of my hotel room bed, thanks to the aforementioned networked sleepware. Not so, unfortunately. It seems I'll have to include stout walking shoes and a map of Barcelona in my luggage after all, as will the other 60,000-plus attendees the GSMA is expecting at MWC 2012. "We're kind of spaced out," GSMA marketing chief Michael O'Hara told me recently, referring, of course, to space on the show floor. However, the threat of industrial action is doubtless causing some head-scratching for the association, which insists it has a contingency plan, should its efforts to avert the strike prove fruitless. It will share the details of that plan on Saturday…

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