Monday, 26 June 2017

Smart eases users into smartphones in bid to drive 50% ARPU growth

By Nick Wood , Total Telecom
Monday 07 November 11

Philippines-based mobile operator grapples with emerging market economics, infrastructure to deliver high-end user experience.

Filipino operator Smart Communications revealed on Monday that it expects its stripped-down approach to delivering a smartphone experience to customers to drive an increase in ARPU of up to 50%. The mobile provider's chief innovation officer Alex Ibasco took the opportunity during the inaugural Total Telecom World in London to update the industry on the company's progress with its Netphone service…

Filipino operator Smart Communications revealed on Monday that it expects its stripped-down approach to delivering a smartphone experience to customers to drive an increase in ARPU of up to 50%. The mobile provider's chief innovation officer Alex Ibasco took the opportunity during the inaugural Total Telecom World in London to update the industry on the company's progress with its Netphone service…

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