Tuesday, 25 September 2018

Smart eases users into smartphones in bid to drive 50% ARPU growth

By Nick Wood , Total Telecom
Monday 07 November 11

Philippines-based mobile operator grapples with emerging market economics, infrastructure to deliver high-end user experience.

Filipino operator Smart Communications revealed on Monday that it expects its stripped-down approach to delivering a smartphone experience to customers to drive an increase in ARPU of up to 50%. The mobile provider's chief innovation officer Alex Ibasco took the opportunity during the inaugural Total Telecom World in London to update the industry on the company's progress with its Netphone service…

Filipino operator Smart Communications revealed on Monday that it expects its stripped-down approach to delivering a smartphone experience to customers to drive an increase in ARPU of up to 50%. The mobile provider's chief innovation officer Alex Ibasco took the opportunity during the inaugural Total Telecom World in London to update the industry on the company's progress with its Netphone service…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry