Saturday, 22 July 2017

Friday Review: Easy as ABC

By Nick Wood, Total Telecom
Friday 26 August 11

Smartphone segmentation goes into overdrive as the sector's biggest players target the mass market; plus all the week's news.

ABC has been as easy as 1-2-3 ever since The Jackson 5 spelled it out in 1970, but if you are a South Korean electronics giant naming your new range of smartphones, then the ABC rulebook is cast aside in favour of baffling combinations of S, R, W, M, Y, and "Pro", "Plus", and "LTE". Samsung this week shared its new system for identifying its smartphones. Premium-end handsets will apply the "S" or "R" suffix to the model name, for example, the Samsung Galaxy S; "W" and "M" will be applied to the mid-to-low end of Samsung's portfolio; while anything with a "Y" tacked onto it will denote an entry-level smartphone. The company's new naming process does not end with lettering though. In a bid to identify specific functionality, smartphones with a hardware QWERTY keyboard will include the word &quot…

ABC has been as easy as 1-2-3 ever since The Jackson 5 spelled it out in 1970, but if you are a South Korean electronics giant naming your new range of smartphones, then the ABC rulebook is cast aside in favour of baffling combinations of S, R, W, M, Y, and "Pro", "Plus", and "LTE". Samsung this week shared its new system for identifying its smartphones. Premium-end handsets will apply the "S" or "R" suffix to the model name, for example, the Samsung Galaxy S; "W" and "M" will be applied to the mid-to-low end of Samsung's portfolio; while anything with a "Y" tacked onto it will denote an entry-level smartphone. The company's new naming process does not end with lettering though. In a bid to identify specific functionality, smartphones with a hardware QWERTY keyboard will include the word &quot…

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