Saturday, 22 July 2017

Nielsen urges mobile operators to increase focus on billing, CRM

By Nick Wood, Total Telecom
Wednesday 20 July 11

Research firm's Europe chief echoes calls for service providers to make better use of their customers' data.

Nielsen on Wednesday called on mobile operators to focus on enhancing their CRM (customer relationship management) and billing services in order to stem the tide of revenues flowing away from operators towards over-the-top (OTT) players. Speaking to Total Telecom in London, Nielsen's European managing director David Gosen said that operators have been preoccupied with keeping up with the latest OTT services…

Nielsen on Wednesday called on mobile operators to focus on enhancing their CRM (customer relationship management) and billing services in order to stem the tide of revenues flowing away from operators towards over-the-top (OTT) players. Speaking to Total Telecom in London, Nielsen's European managing director David Gosen said that operators have been preoccupied with keeping up with the latest OTT services…

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