Monday, 17 December 2018

Smartphone platforms urged to lock in loyal first-time buyers

By Nick Wood, Total Telecom
Monday 11 July 11

Research firm says little evidence of smartphone owners switching between competing platforms, largely because apps are non-transferable.

With smartphone users showing some reluctance to switch between platforms, OS providers must look to first-time buyers for growth, research firm Kantar Worldpanel ComTech announced on Monday. "We are yet to see any real sign of consumers switching between Android and Apple…

With smartphone users showing some reluctance to switch between platforms, OS providers must look to first-time buyers for growth, research firm Kantar Worldpanel ComTech announced on Monday. "We are yet to see any real sign of consumers switching between Android and Apple…

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