Saturday, 15 December 2018

Friday Review: The power of choice

By Mary Lennighan, Total Telecom
Friday 21 January 11

As the battle for India's high-value mobile subscribers begins, we look at who the likely winners and losers will be.

Number portability means greater freedom of choice for mobile users. That is the predominant message from India's mobile operators at present, as the country takes its first steps into MNP. But while a mood of optimism prevails at this early stage, the ability for customers to switch operator and still keep their mobile number will be as detrimental to some service providers as it is beneficial to others. But opinion is divided on who the big winners and losers will be. "MNP will be a great leveller, because it will liberate telecom users and give them the power of choice," said Deepak Gulati, executive president, mobility business division at Tata Teleservices, in a statement on Thursday, the day that full number portability went live. Gulati is confident his company will both &quot…

Number portability means greater freedom of choice for mobile users. That is the predominant message from India's mobile operators at present, as the country takes its first steps into MNP. But while a mood of optimism prevails at this early stage, the ability for customers to switch operator and still keep their mobile number will be as detrimental to some service providers as it is beneficial to others. But opinion is divided on who the big winners and losers will be. "MNP will be a great leveller, because it will liberate telecom users and give them the power of choice," said Deepak Gulati, executive president, mobility business division at Tata Teleservices, in a statement on Thursday, the day that full number portability went live. Gulati is confident his company will both &quot…

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