Thursday, 21 September 2017

The business behind mobile video

By Markus Schlösser, KIT digital Germany
Wednesday 05 January 11

'Consumers are unwilling to pay multiple times for the same content across devices.'

All mobile operators crave services that can drive revenues, grow ARPUs and provide differentiation across their businesses. As such, mobile video has driven many operators into new territories and new partnerships. Dynamics have shifted and new mind sets embraced to bring services that go beyond voice and SMS to life. The fear for mobile operators is that if they don't enhance their offerings with new services like mobile video, they will be left behind to manage flat-lining ARPUs and watch revenue run to online platforms. Mobile operators don't want to be just a pipeline or to be left behind by the Googles and Apples of the world. The answer to the dumb pipe scenario is in delivering new services that add value to the relationship operators have with customers. This extends well beyond just mobile operators especially since convergence and bundled services have become such a force in the cable and telecoms markets…

All mobile operators crave services that can drive revenues, grow ARPUs and provide differentiation across their businesses. As such, mobile video has driven many operators into new territories and new partnerships. Dynamics have shifted and new mind sets embraced to bring services that go beyond voice and SMS to life. The fear for mobile operators is that if they don't enhance their offerings with new services like mobile video, they will be left behind to manage flat-lining ARPUs and watch revenue run to online platforms. Mobile operators don't want to be just a pipeline or to be left behind by the Googles and Apples of the world. The answer to the dumb pipe scenario is in delivering new services that add value to the relationship operators have with customers. This extends well beyond just mobile operators especially since convergence and bundled services have become such a force in the cable and telecoms markets…

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