Friday, 20 July 2018

Friday Review: Not-so-simple strategies

By Mary Lennighan, Total Telecom
Friday 10 September 10

Colao courts change and Nokia says 'näkemiin' to Olli-Pekka Kallasvuo.

Vodafone's strategic direction has been a bone of contention among shareholders for some time, but moves from the U.K.-based mobile giant this week suggest that the times, they could be a changin'. In the space of two days the telco sold out of China, netting a tidy £4.3 billion in the process, and announced a new organisational structure that sent one clear message: further asset disposals could be on the cards. From 1 October Vodafone will divide itself into two organisational units, compared with three at present: one will cover Europe and will comprise the company's existing European ops plus those on Eastern Europe and Turkey; the other will be Africa, Middle East and Asia Pacific. But while Vodafone claims the move is designed to "simplify" its business, the industry immediately started reading between the lines and looking at the Vodafone assets that do not fall into those two categories…

Vodafone's strategic direction has been a bone of contention among shareholders for some time, but moves from the U.K.-based mobile giant this week suggest that the times, they could be a changin'. In the space of two days the telco sold out of China, netting a tidy £4.3 billion in the process, and announced a new organisational structure that sent one clear message: further asset disposals could be on the cards. From 1 October Vodafone will divide itself into two organisational units, compared with three at present: one will cover Europe and will comprise the company's existing European ops plus those on Eastern Europe and Turkey; the other will be Africa, Middle East and Asia Pacific. But while Vodafone claims the move is designed to "simplify" its business, the industry immediately started reading between the lines and looking at the Vodafone assets that do not fall into those two categories…

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