Sunday, 25 February 2018

Making mobile commerce 'appen

By Frank Lord, ATG
Tuesday 27 July 10

'Functionality and ease of use are among the most important issues...'

It seems mobile apps are top of the agenda for every retailer this year but in a climate where doing more with less is the name of the game is a mobile app necessarily the right choice for every organisation? Some think so, launching apps to enable consumers to both browse and buy on the go. Some organisations, on the other hand, have opted to go down the route of improving their mobile site for shoppers, staying far away from apps. For those companies that do decide to go down the mobile app route, there are countless decisions that must be made before launching…

It seems mobile apps are top of the agenda for every retailer this year but in a climate where doing more with less is the name of the game is a mobile app necessarily the right choice for every organisation? Some think so, launching apps to enable consumers to both browse and buy on the go. Some organisations, on the other hand, have opted to go down the route of improving their mobile site for shoppers, staying far away from apps. For those companies that do decide to go down the mobile app route, there are countless decisions that must be made before launching…

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