Tuesday, 25 September 2018

Siloed views of the mobile user experience are damaging the industry

By Tim Deluca-Smith, WDSGlobal
Monday 26 July 10

'The experiences delivered by individual components... will mean nothing if the user can't access the services they want to.'

Visit any mobile industry conference right now and you won't be able to turn a corner without hearing people discussing the importance of the "user experience". It permeates across press releases, conferences and media interviews in so many different ways that the term is in danger of becoming meaningless. Certainly, getting the mobile user experience right is the key to achieving greater brand loyalty and more profitable usage of a product or service. But the user experience has become something of a nebulous concept, adopted by almost every company in the mobile value chain. Device manufacturers, network operators and infrastructure vendors are all using the term for their own means…

Visit any mobile industry conference right now and you won't be able to turn a corner without hearing people discussing the importance of the "user experience". It permeates across press releases, conferences and media interviews in so many different ways that the term is in danger of becoming meaningless. Certainly, getting the mobile user experience right is the key to achieving greater brand loyalty and more profitable usage of a product or service. But the user experience has become something of a nebulous concept, adopted by almost every company in the mobile value chain. Device manufacturers, network operators and infrastructure vendors are all using the term for their own means…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry