Wednesday, 28 June 2017

Siloed views of the mobile user experience are damaging the industry

By Tim Deluca-Smith, WDSGlobal
Monday 26 July 10

'The experiences delivered by individual components... will mean nothing if the user can't access the services they want to.'

Visit any mobile industry conference right now and you won't be able to turn a corner without hearing people discussing the importance of the "user experience". It permeates across press releases, conferences and media interviews in so many different ways that the term is in danger of becoming meaningless. Certainly, getting the mobile user experience right is the key to achieving greater brand loyalty and more profitable usage of a product or service. But the user experience has become something of a nebulous concept, adopted by almost every company in the mobile value chain. Device manufacturers, network operators and infrastructure vendors are all using the term for their own means…

Visit any mobile industry conference right now and you won't be able to turn a corner without hearing people discussing the importance of the "user experience". It permeates across press releases, conferences and media interviews in so many different ways that the term is in danger of becoming meaningless. Certainly, getting the mobile user experience right is the key to achieving greater brand loyalty and more profitable usage of a product or service. But the user experience has become something of a nebulous concept, adopted by almost every company in the mobile value chain. Device manufacturers, network operators and infrastructure vendors are all using the term for their own means…

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