Thursday, 21 September 2017

Capitalising the content

By Colm Healy, Qualcomm Internet Services
Monday 07 June 10

'Mobile operators cannot afford to leave the content market unmanaged...'

Mobile applications and content – wherever you look it seems that consumers just can't get enough. Operators and device manufacturers have scrambled to launch their own shopfronts and populate them with an ever-expanding choice for the consumer. The availability of mobile content is key to participation in the mobile value chain. The increasing availability of smartphones at sensible prices, and the arrival of true mobile broadband and mobile Internet-connected devices mean that apps and content have a huge potential audience. ABI Research recently released market predictions that mobile app downloads will reach 6 billion in 2010 – an impressive increase on the 2.4 billion estimated in 2009. Apps have become the media darlings, and to a certain extent this has obscured the underlying point of mobile content…

Mobile applications and content – wherever you look it seems that consumers just can't get enough. Operators and device manufacturers have scrambled to launch their own shopfronts and populate them with an ever-expanding choice for the consumer. The availability of mobile content is key to participation in the mobile value chain. The increasing availability of smartphones at sensible prices, and the arrival of true mobile broadband and mobile Internet-connected devices mean that apps and content have a huge potential audience. ABI Research recently released market predictions that mobile app downloads will reach 6 billion in 2010 – an impressive increase on the 2.4 billion estimated in 2009. Apps have become the media darlings, and to a certain extent this has obscured the underlying point of mobile content…

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