Friday, 18 August 2017

Mobile apps: from the long tail to the Holy Grail of lifestyle enablement

By Deepak Swamy, Infosys
Monday 17 May 10

'Targeted marketing will enable operators to leverage customer data to deliver an Internet-like personalised user experience…'

For the millions of customers around the world who purchase smart mobiles, there is an increasing diversity of applications available. From restaurant recommendations and directions to digital measurement to yoga and wellness, consumers' needs are increasingly met with the truism, "did you know there's an app for that?" However, can mobile developers and carriers announce victory yet? Not quite. Discovery remains an intractable problem for the bottom 60% of applications. Device fragmentation and app store variations require independent software vendors (ISVs) to take precious resources away from innovation and to put them on deployment instead of development. Users on the other hand see little by way of personalisation and relevance. Many of the current problems originate from the mobile industry's bounty of growth and diversification…

For the millions of customers around the world who purchase smart mobiles, there is an increasing diversity of applications available. From restaurant recommendations and directions to digital measurement to yoga and wellness, consumers' needs are increasingly met with the truism, "did you know there's an app for that?" However, can mobile developers and carriers announce victory yet? Not quite. Discovery remains an intractable problem for the bottom 60% of applications. Device fragmentation and app store variations require independent software vendors (ISVs) to take precious resources away from innovation and to put them on deployment instead of development. Users on the other hand see little by way of personalisation and relevance. Many of the current problems originate from the mobile industry's bounty of growth and diversification…

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