Wednesday, 18 July 2018

Cable operators dangle WiFi alternative to dongle

By Stephen Rayment, BelAir Networks
Monday 26 April 10

"What could be more counter-intuitive than trying to protect broadband revenues by giving it away?"

In the past 15 years, the general population of the developed world has gone from being perfectly happy without ever logging on to the Internet, to breaking out in a cold sweat at the prospect of waiting 10 minutes before updating their Facebook status. No wonder then that more and more people are investing in 3G dongles to turn themselves from sofa surfers into bus stop surfers, park bench surfers and... well... just about anywhere surfers. And now dual-mode smartphones are emerging as the new face of mobile Web browsing – with the potential for far greater penetration than today's dongle market. The popularity of dongles is great news if you happen to be selling dongles - 3 million have sold in the U.K. alone to date…

In the past 15 years, the general population of the developed world has gone from being perfectly happy without ever logging on to the Internet, to breaking out in a cold sweat at the prospect of waiting 10 minutes before updating their Facebook status. No wonder then that more and more people are investing in 3G dongles to turn themselves from sofa surfers into bus stop surfers, park bench surfers and... well... just about anywhere surfers. And now dual-mode smartphones are emerging as the new face of mobile Web browsing – with the potential for far greater penetration than today's dongle market. The popularity of dongles is great news if you happen to be selling dongles - 3 million have sold in the U.K. alone to date…

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