Wednesday, 22 November 2017

Friday Review: iPad? I don't think so

By Mary Lennighan, Total Telecom
Friday 29 January 10

Scepticism reigns as Apple unveils its much-hyped tablet, plus the rest of the week's highlights.

There is a good chance that the latest offering from the Apple stable, the sleek and shiny iPad, will be a success. After all, Apple made it, and that will be good enough for most people. And it looks pretty. But will it have the runaway success of the iPhone or the iPod? My bet is no. Why? Because it falls between two stools – the mobile device and the laptop – and at a hefty $499 for the most basic non-3G version, Apple will have a difficult time persuading all but its most loyal fans that they need it. It's all about marketing. And so far Apple has not done a good enough job of explaining to the world at large what they would use an iPad for. The e-reader angle is probably the strongest. But I can't help but think that Apple would have been better off calling it an iReader, squarely targeting the e…

There is a good chance that the latest offering from the Apple stable, the sleek and shiny iPad, will be a success. After all, Apple made it, and that will be good enough for most people. And it looks pretty. But will it have the runaway success of the iPhone or the iPod? My bet is no. Why? Because it falls between two stools – the mobile device and the laptop – and at a hefty $499 for the most basic non-3G version, Apple will have a difficult time persuading all but its most loyal fans that they need it. It's all about marketing. And so far Apple has not done a good enough job of explaining to the world at large what they would use an iPad for. The e-reader angle is probably the strongest. But I can't help but think that Apple would have been better off calling it an iReader, squarely targeting the e…

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