Friday, 20 October 2017

Realising the benefits of femtocells

By Rupert Baines, picoChip
Thursday 14 January 10

'More business models exist that could bring a variety of new players into the field...'

The recent launch of femtocells by AT&T follows Vodafone's entry into the femtocell market. The first launches from Sprint and Verizon were relatively simple, with 2.5G service and a rationale of voice coverage and customer retention. Vodafone and AT&T's moves are more sophisticated; with HSPA femtocells reducing churn while boosting both voice coverage and data capacity. We are starting to see more interesting and mould-breaking business models and it is likely that more will emerge as players appreciate the variety of ways femtocells create value and deliver unique capabilities. To explore those we should consider the four areas of benefit from a femtocell: First is voice coverage - surprisingly, still a significant problem in Europe…

The recent launch of femtocells by AT&T follows Vodafone's entry into the femtocell market. The first launches from Sprint and Verizon were relatively simple, with 2.5G service and a rationale of voice coverage and customer retention. Vodafone and AT&T's moves are more sophisticated; with HSPA femtocells reducing churn while boosting both voice coverage and data capacity. We are starting to see more interesting and mould-breaking business models and it is likely that more will emerge as players appreciate the variety of ways femtocells create value and deliver unique capabilities. To explore those we should consider the four areas of benefit from a femtocell: First is voice coverage - surprisingly, still a significant problem in Europe…

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