Friday, 28 July 2017

Friday Review: All I want for Christmas...

By Mary Lennighan, Total Telecom
Friday 11 December 09

iPhone news abounds as prices come down in U.K. and new launches loom; elsewhere, the major U.S. mobile players hit the headlines, and Nokia closes stores.

...is a cheap iPhone, judging by the thousands of readers who clicked on yesterday's news that U.K. supermarket Tesco will undercut mobile operators O2 and Orange on the price of the 3G and 3GS versions of the Apple handset, which it will begin selling on Monday. Tesco perhaps should have started selling the iPhone earlier if it really wants to capture the holiday market, but then again, I've barely started my Christmas shopping yet, so maybe there is time for the retailer to capture yet more of the U.K. consumer wallet share over the festive period. The supermarket will be the first in the U.K. to offer the iPhone on a 12-month contract; the trend for mobile operators to lock-in their customers to increasingly long contracts naturally includes high-value iPhone customers. In addition, the cheapest Tesco Mobile option &ndash…

...is a cheap iPhone, judging by the thousands of readers who clicked on yesterday's news that U.K. supermarket Tesco will undercut mobile operators O2 and Orange on the price of the 3G and 3GS versions of the Apple handset, which it will begin selling on Monday. Tesco perhaps should have started selling the iPhone earlier if it really wants to capture the holiday market, but then again, I've barely started my Christmas shopping yet, so maybe there is time for the retailer to capture yet more of the U.K. consumer wallet share over the festive period. The supermarket will be the first in the U.K. to offer the iPhone on a 12-month contract; the trend for mobile operators to lock-in their customers to increasingly long contracts naturally includes high-value iPhone customers. In addition, the cheapest Tesco Mobile option &ndash…

Please login or register to view this content

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry