Monday, 20 November 2017

Making social networks profitable in the mobile world

By Dietmar Springer, Detecon International
Monday 05 October 09

Social networks are in the spotlight, and mobile network operators can benefit from them.

Has time really passed so quickly? Are we already back in the middle of yet more hype promising nine-figure turnover and the renewed conquering of the Internet – at least until reality catches up? When conversation turns to social networks on the Internet, names such as MySpace, StudiVZ, Xing or Facebook come to mind, names that were hardly known a few years ago but are now enjoying immense media interest and great popularity with users. There are indications that these social network services are more than just a short-term fad, and that they actually do satisfy the real needs of an increasingly large group of users. Communication and social contacts are the main drivers here, both for private use and in the globalised corporate world. In the 'analogue' world a huge range of products and services is also aimed at satisfying these needs…

Has time really passed so quickly? Are we already back in the middle of yet more hype promising nine-figure turnover and the renewed conquering of the Internet – at least until reality catches up? When conversation turns to social networks on the Internet, names such as MySpace, StudiVZ, Xing or Facebook come to mind, names that were hardly known a few years ago but are now enjoying immense media interest and great popularity with users. There are indications that these social network services are more than just a short-term fad, and that they actually do satisfy the real needs of an increasingly large group of users. Communication and social contacts are the main drivers here, both for private use and in the globalised corporate world. In the 'analogue' world a huge range of products and services is also aimed at satisfying these needs…

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