Monday, 24 July 2017

Video on demand: this year's next top model?

By Graham Rivers, WIN plc
Friday 12 June 09

Mobile industry must address the delivery model for VoD in order to attract both consumers and advertisers.

In terms of mass market adoption, it is taking 3G mobile networks a long time to live up to their promise as the magic key to a world where broadcasters and entertainment providers deliver rich media and video to a content-savvy mobile audience. In the last year though, we have begun to see rich media services slowly trickle into consumer hands. On the back of the iPhone success, 2008 saw successful launches of the BBC iPlayer for mobile and a number of operator video-on-demand (VoD) services. So what still stands in the way of significant mass-market adoption of mobile VoD? There's no doubt that network speed and capacity has been a major problem…

In terms of mass market adoption, it is taking 3G mobile networks a long time to live up to their promise as the magic key to a world where broadcasters and entertainment providers deliver rich media and video to a content-savvy mobile audience. In the last year though, we have begun to see rich media services slowly trickle into consumer hands. On the back of the iPhone success, 2008 saw successful launches of the BBC iPlayer for mobile and a number of operator video-on-demand (VoD) services. So what still stands in the way of significant mass-market adoption of mobile VoD? There's no doubt that network speed and capacity has been a major problem…

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