Saturday, 24 June 2017

Developing profitable new services: Natural selection or intelligent design

By Mark Neild and Markus Hochenbleicher, PA Consulting Group
Tuesday 09 June 09

Open platforms reduce risk and resource requirement of new services, and provide better way to divine customer needs.

Telecoms companies have enjoyed two decades of largely uninterrupted growth in customers and revenues culminating in an overwhelming penetration of their services. They have expanded into new areas that few would have predicted even a short time ago. Equipment vendors did most of the industry's innovation, shipping equipment to meet an ever-growing demand for bandwidth. This huge appetite for connectivity has blunted any need for telecoms companies to be particularly innovative. So long as the operators executed the deployment effectively, the customer would buy it. It is no surprise then that the industry as a whole has not really honed its ability to engage with the voice of the customer. WAP was perhaps the low point, but we have also been disappointed by how little interest mobile operators have shown in developing new mobility solutions for enterprise clients…

Telecoms companies have enjoyed two decades of largely uninterrupted growth in customers and revenues culminating in an overwhelming penetration of their services. They have expanded into new areas that few would have predicted even a short time ago. Equipment vendors did most of the industry's innovation, shipping equipment to meet an ever-growing demand for bandwidth. This huge appetite for connectivity has blunted any need for telecoms companies to be particularly innovative. So long as the operators executed the deployment effectively, the customer would buy it. It is no surprise then that the industry as a whole has not really honed its ability to engage with the voice of the customer. WAP was perhaps the low point, but we have also been disappointed by how little interest mobile operators have shown in developing new mobility solutions for enterprise clients…

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