Sunday, 20 May 2018

Friday Review: Tempus fugit

By Mary Lennighan, Total Telecom
Friday 05 June 09

Vodafone harnesses the power of its brand, Orange dominates the headlines, Steve Jobs is back, and the rest of the week's news.

The year is slipping away so fast. I was somewhat disheartened at the start of this week to discover that it's June already. Just where do the days go? Looking on the bright side, with a new month comes a new issue of Total Telecom magazine. In the June issue we focus on the power of the brand, backed by exclusive data from Brand Finance. And the numbers showed the telecoms space in a positive light. At a staggering $148.78 billion, the combined value of the top 10 telecoms brands was higher than that of any other sector last year, according to the brand valuation consultancy. The big winner last year was Vodafone, which tops the telecoms ranking with a brand value of $24.65 billion and a triple-A brand rating. AT&amp…

The year is slipping away so fast. I was somewhat disheartened at the start of this week to discover that it's June already. Just where do the days go? Looking on the bright side, with a new month comes a new issue of Total Telecom magazine. In the June issue we focus on the power of the brand, backed by exclusive data from Brand Finance. And the numbers showed the telecoms space in a positive light. At a staggering $148.78 billion, the combined value of the top 10 telecoms brands was higher than that of any other sector last year, according to the brand valuation consultancy. The big winner last year was Vodafone, which tops the telecoms ranking with a brand value of $24.65 billion and a triple-A brand rating. AT&amp…

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