Wednesday, 13 December 2017

Bright prospects for mobile advertising in Asia-Pacific

Out There Media
Thursday 07 May 09

… Kerstin Trikalitis, CEO of Out There Media, educates the market on “Making Money with Mobile Advertising”, at the 2009 Mobile Marketing Forum in Singapore … Athens and Singapore, 6 May 2009 – Mobile Advertising is set for explosive growth in the Asia-Pacific (APAC) region, as was discussed at the Mobile Marketing Forum, which was organized by the Mobile Marketing Association and took place in Singapore on 28 & 29 April 2009…

… Kerstin Trikalitis, CEO of Out There Media, educates the market on “Making Money with Mobile Advertising”, at the 2009 Mobile Marketing Forum in Singapore …

Athens and Singapore, 6 May 2009 – Mobile Advertising is set for explosive growth in the Asia-Pacific (APAC) region, as was discussed at the Mobile Marketing Forum, which was organized by the Mobile Marketing Association and took place in Singapore on 28 & 29 April 2009. All presentations and speeches at the event revolved around the growth potential of the mobile sector in APAC, building on figures and predictions from the local market, as well as on case studies and examples from various markets around the world. Mobile Advertising was one of the most popular topics at the Mobile Marketing Forum, and one that showed highly promising prospects for growth in the future.

During her speech on the topic “Making Money with Mobile Advertising: Success Stories and more”, Kerstin Trikalitis, CEO of leading Mobile Advertising player Out There Media, outlined the key success factors for profitable Mobile Advertising, illustrating them with examples and case studies of successful campaigns that Out There Media has designed and run across various markets. Ms. Trikalitis also presented the case for Ad-Funded Mobile Tariffs, a highly successful model in which Out There Media has unique insight and experience, having launched Tomato Plus, the first ad-funded tariff offered by a tier-one mobile operator, in collaboration with Vipnet in Croatia, in 2008.

At the Mobile Marketing Forum in Singapore, Kerstin Trikalitis was joined by Andreas Vogiatzakis, Managing Director Malaysia, Omnicom Media Group, who presented the agency perspective on mobile growth in Asia over the following years. Ms. Trikalitis and Mr. Vogiatzakis were also among the panelists in a very interesting discussion on “Opportunities for Mobile Marketing & Advertising in Asia”, which provoked the audience’s interest and evolved into an interactive Q&A session.

Commenting on her participation in the 2009 Mobile Marketing Forum in Singapore, Kerstin Trikalitis said: “Over the last couple of years, all of us at Out There Media have gained tremendous experience by being the pioneering Mobile Advertising players in virgin markets with high-growth potential. I was therefore very happy to be invited to the Mobile Marketing Forum to share success stories and lessons learned with the audience. Having examined the intricacies and the characteristics of the Asia-Pacific region, and having received such overwhelming interest from local market players during this visit, I would not rule out the prospect of partnerships and collaborations in this exciting market, in the not-so-distant future”.


- Ends -

About Out There Media:

Out There Media is an international leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Athens, Los Angeles, Kiev and Sofia. Today Out There Media has partnership agreements with 15 network operators across 14 countries and reaches over 100 million subscribers – out of which 38 million are exclusive – via its mobile advertising marketplace, Mobucks™. Mobucks™ is a cross-operator, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. The company’s website can be found at www.out-there-media.com.

For further information please contact:

Ted Lelekas
VP, Communications - Out There Media
+30 211-6004812 / +30 6936-801506
tl@out-there-media.com

Alexis Dalrymple
Hotwire PR
+44 (0) 20 8608 2500
alexis.dalrymple@hotwirepr.com


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