Wednesday, 19 September 2018

Certainty in the fragmented mobile handset marketplace

By Matt Bancroft, VP Mformation
Friday 17 April 09

Standards are all-important with the mobile phone market likely to remain highly fragmented for the foreseeable future.

The mobile device marketplace is fragmented and highly competitive. No single supplier dominates market share for either the mobile handsets themselves or for the operating systems running on them. And looking ahead, there will be no quick consolidation. While there are drawbacks to having a dominant supplier in a marketplace, this also leads to increased certainty, which can be beneficial, especially in technology-based markets, which are characterised by a high rate of change. For example, buying from a dominant supplier is a low-risk decision for an enterprise CIO who needs a solution that will continue to be upgraded and supported. For consumers, a dominant solution can indicate value as well as a low-risk choice. For third…

The mobile device marketplace is fragmented and highly competitive. No single supplier dominates market share for either the mobile handsets themselves or for the operating systems running on them. And looking ahead, there will be no quick consolidation. While there are drawbacks to having a dominant supplier in a marketplace, this also leads to increased certainty, which can be beneficial, especially in technology-based markets, which are characterised by a high rate of change. For example, buying from a dominant supplier is a low-risk decision for an enterprise CIO who needs a solution that will continue to be upgraded and supported. For consumers, a dominant solution can indicate value as well as a low-risk choice. For third…

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