Friday, 18 August 2017

Triggering insight: understanding the value in moving house data

By Steve Denby, Jaywing
Monday 23 March 09

Having change-of-address information on consumers can protect telcos from financial loss and help them sign up new customers.

The constant relocation of consumers around the country continues to represent a major issue for utility brands and other service providers. On one hand the economic crisis of 2008 and resulting recession has seen a dramatic slowdown in the housing market, resulting in a drop in the number of house sales and purchases in the U.K. last year. Yet an increasing number of people are turning to renting as a viable option, meaning the movement of consumers between addresses has remained high, to a yearly average of around 2.5 million. But with purse strings tightening, a little stretching of the truth about moving house and associated moving dates is more likely. If consumers feel they can avoid paying for particular services, a little white lie surely doesn't hurt anyone…

The constant relocation of consumers around the country continues to represent a major issue for utility brands and other service providers. On one hand the economic crisis of 2008 and resulting recession has seen a dramatic slowdown in the housing market, resulting in a drop in the number of house sales and purchases in the U.K. last year. Yet an increasing number of people are turning to renting as a viable option, meaning the movement of consumers between addresses has remained high, to a yearly average of around 2.5 million. But with purse strings tightening, a little stretching of the truth about moving house and associated moving dates is more likely. If consumers feel they can avoid paying for particular services, a little white lie surely doesn't hurt anyone…

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