Wednesday, 24 January 2018

MMA responds to mobile marketing complaint

By Nick Wood , Total Telecom
Wednesday 25 February 09

Consumer advocacy groups have called on FTC for pre-emptive regulation over mobile advertising.

The Mobile Marketing Association (MMA) has responded to a complaint made to the U.S. Fair Trade Commission by two consumer advocacy groups over mobile marketing practices. "I can understand why they're worried, but they didn't do their homework" said Mike Wehrs, president and CEO of the MMA…

The Mobile Marketing Association (MMA) has responded to a complaint made to the U.S. Fair Trade Commission by two consumer advocacy groups over mobile marketing practices. "I can understand why they're worried, but they didn't do their homework" said Mike Wehrs, president and CEO of the MMA…

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