Thursday, 23 November 2017

Tough market means greater need for mobile device management

By David Ginsburg, InnoPath Software
Wednesday 25 February 09

As smartphone take-up increases, customer support becomes more complex and costly; operators can make savings with MDM.

Every day the news gets worse. In the mobile market we are seeing lower subscriber growth, capex cutbacks, dismal handset sales leading to BOGO (Buy One Get One) offers, and pressure to cut back on frontline care to save operating costs. Operators realise that the last may not be wise given the need to support more advanced phones and services, but there often seem to be few other options. Incidentally, smartphones can cost up to four times more to support than simpler feature phones. The operator is faced with what seems like a no-win proposition — the need to cut costs AND grow customer satisfaction…

Every day the news gets worse. In the mobile market we are seeing lower subscriber growth, capex cutbacks, dismal handset sales leading to BOGO (Buy One Get One) offers, and pressure to cut back on frontline care to save operating costs. Operators realise that the last may not be wise given the need to support more advanced phones and services, but there often seem to be few other options. Incidentally, smartphones can cost up to four times more to support than simpler feature phones. The operator is faced with what seems like a no-win proposition — the need to cut costs AND grow customer satisfaction…

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