Tuesday, 25 September 2018

Laying the foundation for mobile's cloud future

By Andrew Lees, Microsoft
Tuesday 10 February 09

The horizontal approach provides the flexibility to address mobile consumers as individuals; could account for majority of $100-plus phones sold going forward.

At the start of 2009 we find ourselves in one of the most dynamic periods in the modern mobile industry's history, a time of rapid change fuelled in large part by the smartphone segment coming of age. Over the last year significant new devices, services and partnerships made headlines every week. The mobile industry is now at a crucial inflexion point; over the next three years, how the relationships between mobile operators, handset makers, software and service providers and above all, consumers, take root will shape its growth in the next 10. Why now? Market maturity is about the confluence of technology and consumer awareness, and a number of crucial enabling pieces have started to come into alignment. Everything needed for phones to move beyond voice and text - including technical device capabilities such as memory…

At the start of 2009 we find ourselves in one of the most dynamic periods in the modern mobile industry's history, a time of rapid change fuelled in large part by the smartphone segment coming of age. Over the last year significant new devices, services and partnerships made headlines every week. The mobile industry is now at a crucial inflexion point; over the next three years, how the relationships between mobile operators, handset makers, software and service providers and above all, consumers, take root will shape its growth in the next 10. Why now? Market maturity is about the confluence of technology and consumer awareness, and a number of crucial enabling pieces have started to come into alignment. Everything needed for phones to move beyond voice and text - including technical device capabilities such as memory…

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