Tuesday, 19 June 2018

Microsoft sees single device as central to consumer mobile push

By Mary Lennighan, Total Telecom, in Redmond, WA
Thursday 22 May 08

Software giant says Danger acquisition fundamental to move into consumer space; does not discount Nokia phone with Windows Mobile.

With the latest version of its Windows Mobile operating system due to launch in the coming weeks, Microsoft has intensified its focus on the consumer mobile segment, driven by the conviction that end-users increasingly want a single device for all their mobile phone needs. And the software giant insists it is unconcerned by the fact that the world's largest handset maker is not running its Windows Mobile operating system, and can fend off increased competition from RIM, Apple, Google and others. "Our focus going forward is not business or consumer, it's business and consumer," Andrew Lees, senior vice president of Microsoft's Mobile Communications Business, told journalists at a press event held at Microsoft HQ in Washington this week. "People don't see themselves as business or consumer…

With the latest version of its Windows Mobile operating system due to launch in the coming weeks, Microsoft has intensified its focus on the consumer mobile segment, driven by the conviction that end-users increasingly want a single device for all their mobile phone needs. And the software giant insists it is unconcerned by the fact that the world's largest handset maker is not running its Windows Mobile operating system, and can fend off increased competition from RIM, Apple, Google and others. "Our focus going forward is not business or consumer, it's business and consumer," Andrew Lees, senior vice president of Microsoft's Mobile Communications Business, told journalists at a press event held at Microsoft HQ in Washington this week. "People don't see themselves as business or consumer…

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