Thursday, 29 June 2017

The driving factors behind a femtocell rollout

By Malcolm Latham, Motorola
Friday 26 September 08

A number of 'must have' attributes will enable telecoms operators to implement femtocell technology, and thereby boost ARPU and market share.

Dropped calls, patchy reception or the dreaded no service zone - everyone has experienced one if not all of these inconveniences while talking on their mobile phone. It's a common, sometimes daily, occurrence for many users, yet more and more people have opted to completely drop their landline and survive with only their mobile phone. According to a recent European Commission survey of 27,000 homes across the European Union, 24% currently use mobile phones-only at home – a number that's expected to grow. And we're already beginning to see how this impacts operator offerings, as landlines are decoupled from bundled services. Consumers, especially younger consumers, are in part responsible for driving this trend. This group has certainly increased mobile phone usage within the home…

Dropped calls, patchy reception or the dreaded no service zone - everyone has experienced one if not all of these inconveniences while talking on their mobile phone. It's a common, sometimes daily, occurrence for many users, yet more and more people have opted to completely drop their landline and survive with only their mobile phone. According to a recent European Commission survey of 27,000 homes across the European Union, 24% currently use mobile phones-only at home – a number that's expected to grow. And we're already beginning to see how this impacts operator offerings, as landlines are decoupled from bundled services. Consumers, especially younger consumers, are in part responsible for driving this trend. This group has certainly increased mobile phone usage within the home…

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