Tuesday, 23 October 2018

How can operators survive the credit crunch?

By Colin Orviss, Patni Telecoms Consulting
Monday 20 October 08

Operators need to provide good services at lower costs so they do more than just weather the economic storm.

The credit crunch is hitting consumers hard, and telecoms operators are now under pressure to provide more for less or risk losing their customers. Margins are reducing and the cost of borrowing to deploy new services is increasing. All operators must ensure that they minimise their downside whilst also enhancing their product portfolios. Upwards of 30 per cent of communications providers’ IT spend is attributable to billing and CRM related implementations. A significant proportion of this expenditure could be saved through systems unification and operational efficiency improvements. Here are ten ways operators can relieve their financial pressures without compromising customer service: 1. Invest in your current customers: integrated CRM The cost of acquiring new customers will always be greater than the cost of retaining the ones you already have…

The credit crunch is hitting consumers hard, and telecoms operators are now under pressure to provide more for less or risk losing their customers. Margins are reducing and the cost of borrowing to deploy new services is increasing. All operators must ensure that they minimise their downside whilst also enhancing their product portfolios. Upwards of 30 per cent of communications providers’ IT spend is attributable to billing and CRM related implementations. A significant proportion of this expenditure could be saved through systems unification and operational efficiency improvements. Here are ten ways operators can relieve their financial pressures without compromising customer service: 1. Invest in your current customers: integrated CRM The cost of acquiring new customers will always be greater than the cost of retaining the ones you already have…

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