Monday, 17 December 2018

People are just not that into mobile TV... or are they?

By Anke Gill, BNS Ltd
Monday 10 November 08

While there are still hurdles to the take-up of mobile TV, the technology should not be dismissed as unsuccessful.

Mobile TV appears to be everyone's favourite whipping boy. Ever since the announcements that Toshiba's MBCO was scrapping its SDMB service in Japan, SK Telecom's satellite and terrestrial DMB services in neighbouring Korea were in crisis and Germany's Mobile 3.0 DVB-H service was closing down, the doomsday brigade has been out in force to predict that this signals the death of mobile TV. It probably didn't help that these announcements came in a cluster which added a certain negative momentum to what would have otherwise been isolated incidences. But to jump ahead and conclude that these failed attempts at mobile TV are proof that people simply don't want it is shortsighted at best and foolish at worst. After all, this is not the first time a service based on new technology has had a hard time getting off the ground at the first go…

Mobile TV appears to be everyone's favourite whipping boy. Ever since the announcements that Toshiba's MBCO was scrapping its SDMB service in Japan, SK Telecom's satellite and terrestrial DMB services in neighbouring Korea were in crisis and Germany's Mobile 3.0 DVB-H service was closing down, the doomsday brigade has been out in force to predict that this signals the death of mobile TV. It probably didn't help that these announcements came in a cluster which added a certain negative momentum to what would have otherwise been isolated incidences. But to jump ahead and conclude that these failed attempts at mobile TV are proof that people simply don't want it is shortsighted at best and foolish at worst. After all, this is not the first time a service based on new technology has had a hard time getting off the ground at the first go…

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