Thursday, 08 December 2016

Time is right for telcos to profit from mobile TV

By Mary Lennighan, Total Telecom, in Barcelona
Tuesday 23 February 16

Operators can win customers by offering more targeted content, leveraging their billing assets to encourage consumers to make small purchases.

Customers are willing to pay more – to a certain extent - for the right multi-screen TV service and that could mean an additional revenue stream for telecoms operators, provided they get their propositions right. As networks evolve, telcos are able to provide multi-screen offerings and mobile apps in addition to their standard home broadband and TV offers. And while consumers, particularly the younger generations…

Customers are willing to pay more – to a certain extent - for the right multi-screen TV service and that could mean an additional revenue stream for telecoms operators, provided they get their propositions right. As networks evolve, telcos are able to provide multi-screen offerings and mobile apps in addition to their standard home broadband and TV offers. And while consumers, particularly the younger generations…

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