Thursday, 08 December 2016

Ripples through (my) space

By Nick Wood, Total Telecom
Friday 12 February 16

A rocky week for social networks as Facebook's Free Basics is effectively banned in India, Twitter's user growth stalls, and MySpace briefly re-enters the public consciousness.

Like the collision of two ancient black holes on the other side of the universe, until this week, no one had paid MySpace any attention for the last 1.3 billion years. On Thursday, an Einsteinian ripple of excitement swept across the Internet when it emerged that publisher Time Inc has agreed to acquire digital marketing specialist and MySpace parent Viant for an undisclosed fee. For those devout followers of telecoms – knee deep in networks and 5G hype cycles – who might not have heard of Viant, it was called Interactive Media Holdings until a rebrand in January 2015. Interactive Media Holdings owns ad network Specific Media, which acquired MySpace for US$35 million from Rupert Murdoch's News Corp in 2011…

Like the collision of two ancient black holes on the other side of the universe, until this week, no one had paid MySpace any attention for the last 1.3 billion years. On Thursday, an Einsteinian ripple of excitement swept across the Internet when it emerged that publisher Time Inc has agreed to acquire digital marketing specialist and MySpace parent Viant for an undisclosed fee. For those devout followers of telecoms – knee deep in networks and 5G hype cycles – who might not have heard of Viant, it was called Interactive Media Holdings until a rebrand in January 2015. Interactive Media Holdings owns ad network Specific Media, which acquired MySpace for US$35 million from Rupert Murdoch's News Corp in 2011…

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