Friday, 24 March 2017

Push notifications could be worth $10.9bn to telcos

By Nick Wood, Total Telecom
Friday 30 October 15

Research backed by Openmind claims response rate to push notifications far outstrips SMS, email.

Using push notifications as a marketing channel represents a US$10.9 billion annual revenue opportunity to mobile operators in the next couple of years, according to messaging platform provider Openmind. A study carried out on behalf of the company by Mobilesquared found that this year, 181.1 million smartphone customers worldwide will download a self…

Using push notifications as a marketing channel represents a US$10.9 billion annual revenue opportunity to mobile operators in the next couple of years, according to messaging platform provider Openmind. A study carried out on behalf of the company by Mobilesquared found that this year, 181.1 million smartphone customers worldwide will download a self…

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