Total Access Communication (DTAC) has appointed its current vice chairman Sigve Brekke as interim CEO following the resignation of Jon Eddy Abdullah from the position.
“Mr. Brekke has been asked to serve as the interim CEO of dtac until a new CEO has been identified. He has significant experience with dtac, currently acting on the board of directors as vice chairman and previously heading up the company as CEO from 2005 to 2008,” said Boonchai Bencharongkul, DTAC chairman.
Brekke will also maintain his roles as executive vice president and head of Telenor’s Asia operations. The Norway-based group also controls DTAC.
The reasons for Eddy Abdullah’s resignation were not disclosed, but the company has been struggling to maintain sales amid increased competition and a difficult economic and political environment.
When Telenor published its second-quarter results in July, CEO Jon Fredrik Baksaas said fierce competition, lower interconnection rates and weaker macro-economic development hit DTAC's sales in Q2.
"In Thailand, our ability to successfully migrate customers to the new 3G network and complete the transition to a licensing regime is key to delivering high quality services as well as improving profitability," Baksaas said at the time.
Brekke insists that DTAC is in a strong position to capture market share and meet the growing demand for data services in Thailand.
“The company is firmly anchored to the strategy of delivering internet for all in Thailand and I look forward to contributing in my capacity as interim CEO,” he said.