Ooredoo claims to have reached 1 million mobile customers in Myanmar just three weeks after rolling out services there.

The Qatar-based telco soft-launched in major cities on 4 August, making services available for free; it did not become a fully-fledged commercial offer until 15 August.

"The response to our launch has been inspiring," said Ross Cormack, CEO of Ooredoo Myanmar, in a statement on Monday.

"Pent-up demand for mobile communication services has surpassed even our expectations," he said. "This growth will enable more people to experience our life-enriching services and see the life-changing opportunities technology can bring."

An Ooredoo SIM card costs 1,500 kyats (€11.13) and customers are able to buy credit in amounts as low as MMK1,000 (€0.76). Mobile Internet starts from MMK500 per day, which includes 30 MB of data plus an additional 20 MB of Facebook usage for free.

Ooredoo claims it has helped create approximately 50,000 new jobs via its prepay voucher distribution network, its dealership network and the locals employed by Ooredoo Myanmar in sales and services jobs.

Aziz Al-Uthman Fakhroo, chairman of Ooredoo Myanmar, admitted it has been a challenging greenfield launch that has thrown up a number of logistical and technical difficulties.

"We have overcome these challenges with the help of local partners and communities," he said. "We will continue to strive to offer the very best services for our customers."

Ooredoo said its Myanmar network aims to cover 25 million people by the end of 2014.