Friday, 09 December 2016

Telecom Sparks up in New Zealand

By Mary Lennighan, Total Telecom
Friday 08 August 14

New Zealand incumbent rebrands in a bid to attract new users and lure back former customers.

New Zealand's Telecom on Friday changed its name to Spark. The operator announced its decision to rebrand earlier this year. It believes the name change reflects the shift in the nature of its business as it transitions from being an old school telecoms network operator to a digital services provider…

New Zealand's Telecom on Friday changed its name to Spark. The operator announced its decision to rebrand earlier this year. It believes the name change reflects the shift in the nature of its business as it transitions from being an old school telecoms network operator to a digital services provider…

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