Millicom on Wednesday launched a mobile education service that provides English lessons for Tigo Rwanda customers.
Called EduMe English, the service combines reading, listening and speaking lessons through text lessons, quizzes and audio sessions that gradually increase in difficulty. The content is recorded by native English speakers while the instructions are delivered Kinyarwanda, one of Rwanda's three official languages, the others being English and French.
Millicom said it plans to launch EduMe English in El Salvador and Tanzania in the coming months.
"EduMe English is a groundbreaking new product where people can learn English anytime anywhere. Millicom is all about promoting a digital lifestyle and transforming lives: education is integral to this," said Hans-Holger Albrecht, CEO of Millicom, in a statement.
According to a report by In2EastAfrica, the EduMe English can be accessed by dialling *445#. Customers can subscribe for 50 francs (€0.05) per day, or pay on an on-demand basis.
In addition, Millicom has also launched a beta version of a phone and Skype-based English tuition service in El Salvador, which it plans to soon roll out commercially. It has also developed an entrepreneurship course called EduMe Business School in partnership with the GSMA, which it aims to make available to Tigo customers in Tanzania in the third quarter.
"We are very excited to offer millions of people in Africa and Latin America the chance to educate themselves with the help of mobile and Internet technology," said Albrecht.