Vodafone UK on Monday launched a roaming tariff that allows contract customers to use their domestic voice, SMS and data plan in eight far-flung destinations.
Called WorldTraveller, it is valid in Australia, Egypt, India, Ghana, New Zealand, Qatar, South Africa and the U.S. Just like at home, subscribers are not charged for receiving calls or text messages.
"Now there's no excuse not to keep in touch whilst you're away," said Vodafone, in a statement.
However, unlike rival 3UK's Feel At Home offer, which does away with roaming fees altogether, Vodafone's costs £5 for every day that customers use their phone while travelling.
The launch builds on Vodafone's EuroTraveller plan, which does the same as WorldTraveller but, as the name suggests, is limited to travel within Europe. Vodafone is currently offering EuroTraveller at a promotional price of £2 per day until the end of August. After then, the price will increase to £3 per day.
The high fees incurred for using mobile services abroad is still an issue for consumers, many of whom avoid using their device at all when they travel.
An EU survey of 28,000 citizens published in February found that 47% never use mobile data while abroad in another EU country.