Dutch cableco Ziggo on Tuesday announced it will begin selling a range of smartphones through retail partner Phone House.

The company already sells SIM-only mobile subscriptions. From the beginning of this month it is also offering a choice of four devices: the LG L40, the Samsung Galaxy Trend, the Sony Z1 and the Samsung Galaxy S5. They will be available from 200 branches of Phone House. Up-front prices range from €89 to €619, or customers can spread the cost in monthly instalments. Business customers can also get their hands on the iPhone 5S.

"Furthermore, Phone House is offering Ziggo customers [a] 30% discount on all accessories and three months' free insurance," Ziggo said, in a statement.

In the first quarter of 2014, Ziggo's MVNO service – which runs on Vodafone's network – added 30,000 new customers, giving it a customer base of 63,000. Its total customer base including TV, Internet and telephony users stood at 7.2 million.

Last week, Ziggo revealed that Liberty Global has launched a €35.74 per-share bid for all outstanding shares in the company. It also announced that the boss of Liberty Global's Dutch arm, Baptiest Coopmans, will become CEO of the combined company once the deal closes. Current CEO Rene Obermann will leave the company. Ziggo's finance chief, Bert Groenewegen will remain in his post.