Monday, 05 December 2016

NZ Telecom rebrand to begin on 8 August

By Nick Wood, Total Telecom
Tuesday 01 July 14

New Zealand incumbent to adopt Spark name in phases in bid to minimise disruption.

Telecom New Zealand announced on Tuesday that it will adopt its new brand, Spark, from 8 August. Spark was chosen in October 2013 as the new name for the operator's retail division. Then in February the telco announced that it planned to apply the Spark brand to the whole business…

Telecom New Zealand announced on Tuesday that it will adopt its new brand, Spark, from 8 August. Spark was chosen in October 2013 as the new name for the operator's retail division. Then in February the telco announced that it planned to apply the Spark brand to the whole business…

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