Bouygues Telecom has launched a fibre-to-the-home (FTTH)-based triple-play service that provides broadband speeds of up to 400 Mbps for €25.99 per month on a rolling contract.

Called Bbox Sensation, the offering will launch in Paris and the surrounding towns, as well as Bordeaux, Lyon, Marseille, Nice and Toulouse on 30 June. In addition to broadband, customers also get the operator's IPTV and fixed voice services. Those who sign up before 24 August receive the first two months free of charge.

"Bouygues Telecom is continuing its strategy based on making fixed Internet accessible to as many people as possible," said a statement from the telco on Thursday.

Bouygues said it aims to increase the theoretical peak speed of its network to 1 Gbps by the end of this year.

Bouygues Telecom is currently rolling out an FTTH network that will cover 3.3 million households when it is deployed. The company said it has completed about a third of the work.

It also has a partnership with Orange that gives it access to the incumbent's fibre infrastructure in densely-populated areas. The deal, struck in 2012, added 1.7 million households to Bouygues' footprint.