Sunday, 11 December 2016

SingTel pitches mobile advertising as a service

By Nick Wood, Total Telecom, in Singapore
Thursday 19 June 14

Operator warns marketers that regulators are making it even easier for consumers to opt out of advertising.

SingTel on Wednesday said the marketing industry needs to consider mobile advertising as a service, not just a means of putting brands in front of eyeballs. "Consumers should be surprised and delighted to receive an ad," said Craig Law…

SingTel on Wednesday said the marketing industry needs to consider mobile advertising as a service, not just a means of putting brands in front of eyeballs. "Consumers should be surprised and delighted to receive an ad," said Craig Law…

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