Thursday, 08 December 2016

Vodacom DRC to roll out targeted mobile marketing

By Nick Wood, Total Telecom
Wednesday 11 June 14

Operator hopes to keep existing customers happy; taps Emagine International for contextual marketing, analytics and consultancy services.

Vodacom DRC is rolling out contextual marketing in a bid to cut churn and generate more revenue from existing customers. To do so, it has tapped analytics and marketing specialist Emagine International…

Vodacom DRC is rolling out contextual marketing in a bid to cut churn and generate more revenue from existing customers. To do so, it has tapped analytics and marketing specialist Emagine International…

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