Thursday, 08 December 2016

Operators misdirecting retention budgets

By Nick Wood, Total Telecom
Tuesday 13 May 14

WDS claims 25% of customers only stay with their service provider because they find it too bothersome to churn.

Operators are overestimating customer loyalty and are consequently misdirecting their customer retention budgets. This is the conclusion drawn by CEM specialist WDS's latest annual Mobile Loyalty Audit, published on Tuesday. The Xerox…

Operators are overestimating customer loyalty and are consequently misdirecting their customer retention budgets. This is the conclusion drawn by CEM specialist WDS's latest annual Mobile Loyalty Audit, published on Tuesday. The Xerox…

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