Saturday, 10 December 2016

Telefonica to launch mobile ad exchange

By Nick Wood, Total Telecom
Wednesday 16 April 14

Operator teams up with private equity firm for autonomous Axonix unit.

Telefonica on Wednesday announced it is teaming up with private equity firm GSO Capital Partners to launch what it claims is the first mobile advertising exchange to be owned by a mobile operator. Called Axonix, it will be based in London and operate independently from Telefonica…

Telefonica on Wednesday announced it is teaming up with private equity firm GSO Capital Partners to launch what it claims is the first mobile advertising exchange to be owned by a mobile operator. Called Axonix, it will be based in London and operate independently from Telefonica…

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