Sunday, 11 December 2016

Ad-funded MVNO goes belly up

By Mary Lennighan, Total Telecom
Friday 21 March 14

U.K. virtual operator Ovivo Mobile shuts down suddenly, but was it a victim of Vodafone's tough new stance on MVNOs?

Serving the price-sensitive bottom end of the mobile market is a tough business and this week another virtual player closed its doors to outcry from former customers who had been enjoying receiving a mobile service for next to nothing. Ovivo Mobile, an ad-funded MVNO that was hosted on Vodafone's network, ceased trading on Wednesday two years after it launched…

Serving the price-sensitive bottom end of the mobile market is a tough business and this week another virtual player closed its doors to outcry from former customers who had been enjoying receiving a mobile service for next to nothing. Ovivo Mobile, an ad-funded MVNO that was hosted on Vodafone's network, ceased trading on Wednesday two years after it launched…

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