Sunday, 04 December 2016

Telcos stick with STBs to avoid 'becoming an app'

By Mary Lennighan, Total Telecom
Wednesday 19 March 14

European operators will continue to provide set-top boxes to create stickiness and drive revenues; form factor will likely change though.

It came as little surprise at TV Connect on Tuesday when a well-established set-top box maker insisted that telcos need to stay with the business model that sees them provide set-top boxes to their TV and video customers, rather than restricting their presence to effectively being an application on a smart TV. More interestingly, the telcos backed up this theory. In a presentation designed to extol the virtues of the STB…

It came as little surprise at TV Connect on Tuesday when a well-established set-top box maker insisted that telcos need to stay with the business model that sees them provide set-top boxes to their TV and video customers, rather than restricting their presence to effectively being an application on a smart TV. More interestingly, the telcos backed up this theory. In a presentation designed to extol the virtues of the STB…

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