EE on Thursday reported a fall in fourth-quarter postpaid customer additions, and a slight decline in full-year service revenue.
The operator netted 194,000 high-value contract customers in the three months to 31 December, down from 201,000 in the same period a year earlier. For the full year though, it added net 756,000 postpaid subscribers, up from 752,000 in 2012.
Full-year service revenue came in at £5.73 billion, down 3.7% from £5.95 billion the year before. EE reported earnings before interest, tax, depreciation and amortisation increased 10.1% to £1.6 billion, while its EBITDA margin improved by 2.8 percentage points to 24.3%.
"We successfully executed our strategy, growing our pay monthly base, delivering our targeted cost savings and achieving our best margin yet," said Olaf Swantee, chief executive of EE, in a statement.
In January, EE announced its 4G customer base increased to 2 million, giving it a commanding lead over rivals that entered the market 10 months later.
The competition is making up ground though.
Vodafone on Monday revealed that its 4G base has reached the half a million mark, less than six months after launching services. It took EE just over seven months to reach the same milestone.